Software
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August 14, 2025
ARcare, a U.S. primary care provider serving rural communities in four states, has deployed Carousel Cloud software to extend its patient outreach strategy into lobbies of 87 of its more than 100 facilities.
The facilities are located in Arkansas, Kentucky, Mississippi and Tennessee, with the rest to roll out over the coming months, according to a press release.
That patient information strategy is enriched through the branding and design work of Think Idea Studio, which creates the marketing content that Carousel Cloud pushes to each location.
The content includes a dynamic mix of long and short-form video, graphics and text that plays out over 14 Carousel channels – one for each geographical region where ARcare has a healthcare presence. The network utilizes Apple TV devices as media players at all 88 endpoints.
“There are a number of healthcare directives that can dramatically impact the quality of patient care, and Carousel Cloud provides an effective way to visually communicate need-to-know information,” Justin Johnson, principal for Think Idea Studio and ARcare’s lead marketing strategist, said in the release. “This is made more critical given ARcare’s status as a federally qualified health center (FQHC), which requires that we follow very strict guidelines for federally funded initiatives. Digital signage helps us clearly follow those guidelines and communicate the initiatives to our patients, and Carousel Cloud’s ease of use brings it all together.”
ARcare’s FQHC status means all residents can receive the care they need with or without insurance. That includes medical services inside the facility as well as external services, such as retail pharmacies, transportation to appointments, and a home-delivery pharmacy that ships medication directly to patients’ homes.
Carousel Cloud’s scalability made it simple to extend messaging across the entire healthcare network within months.
“We started small by testing Carousel Cloud on two screens in our administrative building, and then we scaled it out from there. It really accelerated over the past six months, and they went live in most of our locations as of this summer,” Jamie Mobley, chief experience officer for ARcare, said in the release. The company will open additional facilities will open in Arkansas and Mississippi by the end of the year.
Mobley said ARcare previously used digital signage in select facilities through an agreement with a nonprofit organization, but were limited in how they could use the system. The shift to Carousel Cloud has removed those limitations, which includes the use of Apple TV devices as media players at all network endpoints.
“We chose Apple TV players based on value and ease of use, and the integration of a special Carousel app that works with the native operating system,” Johnson said in the release.
“What we really like about Carousel Cloud is that we can now create and control all of our own content on our Carousel network,” Mobley said in the release. “It gives us a far more effective way to provide healthcare information and educate our patients on both our services and the basics of quality healthcare. We can also bring very engaging content to our patients now, which includes interviews with different providers that dive deep into topics such as diabetes. Moving forward, we hope to bring in local content from public schools and other organizations that serve our rural communities alongside ARcare.”
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